Create Accessible Video, Audio and Social Media Content

Create Accessible Video, Audio and Social Media Content

Looking to connect with a wider audience and show your commitment to inclusivity? Web Accessibility is your key. In this article, we'll explore practical strategies for creating engaging and accessible content while following web content accessibility guidelines.


Accessible Video Content

Amplifying Engagement through the Inclusion of Videos is powerful tools for captivating and connecting with audiences. To ensure accessibility, consider the following techniques:

  • Captions and Transcripts: Incorporate closed captions or subtitles to make your videos accessible to individuals with hearing impairments. Additionally, provide transcripts for those who prefer reading or have difficulty accessing audio.

  • Audio Descriptions: Enhance inclusivity by providing audio descriptions that narrate visual elements, enabling individuals with visual impairments to fully comprehend your video content.

  • Visual Clarity: Optimize visual elements such as font size, color contrast, and background clarity to ensure visibility for individuals with visual impairments, and to follow the color accessibility guidelines.


Accessible Audio Content

Engaging Audiences with Inclusive Soundscapes Audio content, such as podcasts and voiceovers, offers a unique opportunity to connect with listeners. Enhance the accessibility and ensure an inclusive experience with the following strategies:

  • Speaker Identification: Clearly identify speakers in your audio content, especially in discussions or interviews. This assists individuals with hearing impairments in following the conversation accurately.

  • Clear Pronunciation and Articulation: Pay attention to pronunciation and articulation when recording audio. Enunciate clearly and avoid speaking too quickly, making it easier for all listeners to understand the content.

  • Audio Testing and Volume Control: Test your audio on various devices and platforms to ensure optimal playback quality. Additionally, provide volume control options to accommodate different hearing preferences.


Accessible Social Media Content

Fostering Engagement through Inclusive Conversations Social media platforms are essential for business communications. Ensure your content is accessible with these best practices:

  • Image Descriptions: Include alt text or image descriptions when sharing images, providing context for individuals using screen readers and assisting search engines in understanding your visual content.

  • Inclusive Language: Craft your posts and captions using inclusive language to appeal to a diverse audience. Avoid jargon, abbreviations, or acronyms that may exclude or confuse certain users.

  • Meaningful Links and Hashtags: Use descriptive links and hashtags to provide context and relevance to all users, allowing them to understand the purpose of your content without relying solely on visual cues.

By implementing the strategies mentioned above, we can expand our audience, engage diverse users, and demonstrate our commitment to inclusivity and internet accessibility. To streamline our accessibility efforts, we recommend leveraging Wally, a powerful accessibility auditing platform. You can speak to our accessibility expert to simplify the process of creating an inclusive digital experience and making a ADA-compliant website.


Within minutes, Wally can pinpoint areas of your website accessibility that need improvement and provide custom codes that can be copy-pasted. Furthermore, Wally has the option to auto-fix these codes in case you have difficulty implementing the changes. Let's embrace accessibility, build connections, and shape an online environment that celebrates diversity. Together, we can make a significant impact.