Case Studies

Accessible components are important, but they are not enough on their own

Wally helped an e-commerce client move beyond component-level accessibility fixes and evaluate the full shopping journey. By focusing on key user moments - product selection, cart updates, promotions, checkout errors, and task completion - the team was able to prioritize practical remediation and improve the path to purchase.

Improved the accessibility of the full e-commerce journey, contributing to a 20%+ increase in conversion rates.

The Date Picker That Only Works With a Mouse

A regional outpatient provider was seeing patients struggle with a custom date picker that looked polished but created barriers for keyboard, screen reader, voice control, and switch users. Our manual review uncovered issues with keyboard access, missing names and states, focus behavior, color-only cues, and silent month changes. After remediation and end-to-end assistive technology testing, booking success improved significantly, completion time decreased, and accessibility-related support requests dropped.

A 38% reduction in completion time for people who rely on assistive technology

When the Countdown Timer Becomes the Barrier in Online Assessments

A countdown timer with no text alternative and no way to adjust it quietly turns an online exam into a different test for screen reader and keyboard users. See what we found in our review and what we did to fix it.

When Banking Security Became the Accessibility Barrier

This case study explains how security verification flows in a banking platform created accessibility barriers for customers using screen readers, keyboard navigation, and assistive technologies. Wally reviewed login, OTP, password recovery, account unlock, and suspicious transaction flows to identify where unclear instructions, unpredictable focus behavior, timers, and error messages made recovery harder. By improving OTP entry, timeout warnings, error recovery, confirmation messages, and focus handling, the bank reduced failed verification attempts, accessibility complaints, and support contacts while keeping security controls intact.

22% fewer failed OTP verification attempts after improving accessibility in security flows.

Making dynamic content accessible does not mean announcing everything that changes

The case study follows an enterprise SaaS platform where real-time messages, dashboard updates, notifications, activity changes, and AI responses created excessive screen reader announcements. The team reduced unnecessary interruptions by prioritizing which updates needed to be announced, improving timing and context, and adjusting how live regions were used. The changes led to fewer abandoned workflows, better task completion, fewer accessibility-related support requests, and a more focused experience for screen reader users.

33% fewer accessibility-related support requests after improving live updates and screen reader announcements

Your Search Can Be a Barrier to Product Discovery

This case study explains how an e-commerce search experience created barriers for keyboard and screen reader users through inaccessible autocomplete suggestions, unpredictable focus order, custom filter controls, unclear selected states, and dynamic result updates that were not announced. By testing the full journey from search query to product discovery, the team identified where accessibility improvements could reduce friction for high-intent shoppers. After remediation, the platform saw fewer abandoned searches, more users reaching product detail pages, and more search-led add-to-cart actions.

26% increase in search-led add-to-cart actions

The Accessible Product Users Couldn't Reach

An accessibility review uncovered how a lengthy onboarding process, confusing validation, poor progress communication, and difficult keyboard interactions were preventing users from reaching the product. By reducing onboarding from eight steps to four and improving forms, validation, focus management, and progress indicators, the platform increased successful activation by approximately 32% and improved independent completion for assistive technology users by approximately 45%.

32% improvement in successful user activation