Case Studies

See how Wally helps organizations identify accessibility barriers, improve critical customer journeys and build more inclusive digital experiences.

Web Accessibility

Paid Media / Display Advertising

How accessibility unlocked the full potential of a performant ad campaign

Wally helped a client review the accessibility of a digital ad campaign running across premium placements. Although the ads were highly visible and visually polished, the review showed that visibility alone did not make the experience accessible. By evaluating static banners, responsive ads, and HTML5 creatives, the team identified where critical messaging, contrast, motion, calls to action, and interactive behavior could create barriers for users.

Improved ad accessibility across formats by making messaging clearer, reducing reliance on image-only text, strengthening contrast, and aligning creative decisions with accessible user journeys.

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E-commerce

Health & Wellness

Accessible components are important, but they are not enough on their own

Wally helped an e-commerce client move beyond component-level accessibility fixes and evaluate the full shopping journey. By focusing on key user moments - product selection, cart updates, promotions, checkout errors, and task completion - the team was able to prioritize practical remediation and improve the path to purchase.

Improved the accessibility of the full e-commerce journey, contributing to a 20%+ increase in conversion rates.

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Retail Technology

Your Search Can Be a Barrier to Product Discovery

This case study explains how an e-commerce search experience created barriers for keyboard and screen reader users through inaccessible autocomplete suggestions, unpredictable focus order, custom filter controls, unclear selected states, and dynamic result updates that were not announced. By testing the full journey from search query to product discovery, the team identified where accessibility improvements could reduce friction for high-intent shoppers. After remediation, the platform saw fewer abandoned searches, more users reaching product detail pages, and more search-led add-to-cart actions.

26% increase in search-led add-to-cart actions

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Web Accessibility

Technology / Digital Products

The Accessible Product Users Couldn't Reach

An accessibility review uncovered how a lengthy onboarding process, confusing validation, poor progress communication, and difficult keyboard interactions were preventing users from reaching the product. By reducing onboarding from eight steps to four and improving forms, validation, focus management, and progress indicators, the platform increased successful activation by approximately 32% and improved independent completion for assistive technology users by approximately 45%.

32% improvement in successful user activation

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