Introduction to Web Accessibility
Does your company place emphasis on having a strong online presence? If you answered yes, then web accessibility is for you.
Web accessibility is not just another legal prerequisite; it has the potential to transform your business! How? Web accessibility opens your business to a larger audience, improves customer satisfaction, and increases brand value. Let’s have a closer look!
Expanding Your Reach
Having a website that is accessible to everyone opens your doors to a wider customer base. Consider visually impaired individuals who use screen readers to navigate the web. With proper accessibility features, they can easily browse your website, explore product descriptions, and make purchases. By making your website accessible, you remove barriers and invite a diverse range of customers to engage with your brand.
Enhancing User Experience
An accessible website is synonymous with a user-friendly experience. Let's say you run a restaurant and have an online table booking system. An individual with mobility impairments might find it challenging to navigate a reservation form that is not keyboard-friendly. By implementing accessible web design principles, you ensure that all users, including those who rely on keyboard navigation and assistive technology, can easily make reservations on your website. A seamless user experience translates into increased customer satisfaction and loyalty.
Staying Compliant with Website Accessibility Standards
As a business owner, it's critical to be aware of the legal prerequisites for web accessibility (WCAG 2.1 Guidelines). Many countries, including the United States with the Americans with Disabilities Act (ADA), have now enacted web accessibility guidelines that require businesses to make their websites accessible. Non-compliance with these regulations can result in costly lawsuits while also damaging your brand's reputation. By proactively embracing web accessibility, you not only avoid legal repercussions but also demonstrate your commitment to inclusivity.
Boosting SEO and Visibility
Search engines favor websites that are accessible and provide a seamless user experience. By implementing accessibility practices such as descriptive alt text for images and well-structured headings, you enhance your website's discoverability. Better search rankings mean more organic traffic, which can ultimately lead to increased conversions and revenue for your business.
Thus, it is of utmost importance to be ahead of your competition and invest in web accessibility for your business. With Wally, you can ensure that your website compliance meets the latest accessibility standards. By taking advantage of our free accessibility audit, you can gain valuable insights in just a few minutes on the areas where your website could improve. Furthermore, Wally also provides you with custom codes for copy-pasting, which can easily make your website more accessible. If you do not have a developer available who can make these changes immediately, Wally also has the option to auto-fix these codes. Are you ready to tap into the vast potential of owning an accessible online presence?
